Cosiq
#Barter campaign CosiqCosIQ is an Indian molecular-skincare brand that blends advanced scientific research with clean, cruelty-free ingredients. Known for its results-driven formulations, the brand focuses on solving real skin concerns through clinically tested, high-performance products, making science-backed skincare accessible to everyday consumers.
Campaign Setup
We executed a barter influencer campaign for CosIQ with a selected beauty creator. The creator received CosIQ’s skincare products in exchange for producing high-quality content showcasing the brand’s science-backed, results-oriented formulations. The content included engaging Instagram Reels and stories highlighting product usage, key ingredients, and visible results, helping the brand increase awareness and trust among skincare enthusiasts without a paid media spend.
Influencer
Selection
For this campaign, we carefully shortlisted a beauty creator whose audience strongly aligns with skincare and clean-beauty enthusiasts. The selection focused on creators known for authentic reviews, high engagement rates, and expertise in science-backed skincare. This ensured the collaboration highlighted CosIQ’s advanced formulations while reaching a genuinely interested and receptive audience.
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Conclusion
The barter collaboration with the beauty creator successfully amplified CosIQ’s brand presence, generating authentic user interest and boosting product awareness within the clean-beauty community. The campaign demonstrated how targeted influencer partnerships can deliver strong engagement and trust without significant ad spend.