Moody
#Barter campaign MoodyMoody is a vibrant beauty brand that offers trendy and affordable makeup products. With its colorful packaging and innovative range, the brand is designed to match the bold and expressive style of today’s youth. Moody focuses on creating high-quality beauty essentials that help consumers experiment with looks and express their unique personality.
Campaign Setup
Moody collaborated with 200 female nano-creators through a barter campaign on Instagram. Each influencer received Moody’s beauty products in exchange for creating Instagram Reels.
The campaign focused on authentic product showcasing by nano-creators, as they maintain a close connection with their audience and deliver higher engagement. By choosing female creators from the beauty niche, the brand was able to target the right audience segment effectively.
Influencer
Selection
For this campaign, we selected 200 female nano-creators from the beauty and lifestyle niche. The focus was on choosing influencers whose audience matched the brand’s target group, with a majority of female followers actively engaging with beauty-related content. Each creator was evaluated on the basis of their engagement rate, consistency, and ability to produce authentic and creative reels. By collaborating with nano-creators in the 1,000 to 10,000 follower range, the campaign ensured genuine interactions and built trust among potential customers, making the content both relatable and impactful.
Followers
Interests
City
Age
Results
Conclusion
The campaign successfully created strong visibility for Moody among its target audience. By collaborating with 200 female nano-creators, the brand was able to generate authentic product showcases and connect with consumers in a more relatable way. The use of nano-influencers built trust and encouraged genuine conversations around the products, ultimately strengthening Moody’s positioning as a vibrant and youthful beauty brand.