Pilgrim
#Pilgrim barter campaignPilgrim is a fast-growing Indian beauty and personal care brand known for bringing globally inspired skincare solutions to modern consumers. The brand focuses on clean, effective, and ingredient-driven products sourced from international beauty traditions such as Korean, French, and Spanish skincare.
Campaign Setup
To generate high-quality UGC (User Generated Content) at scale while building strong brand awareness among Gen Z and millennial audiences through nano influencers.
Influencer
Selection
We selected nano influencers from beauty, skincare, and lifestyle niches whose audience matched the brand’s target market. Each creator was evaluated based on engagement quality, audience authenticity, and content style to ensure relevance and strong performance.
Followers
Interests
City
Age
Results
Conclusion
This campaign successfully demonstrated how nano influencers can deliver scalable reach, authentic engagement, and high-quality UGC in a cost-effective way.