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Root stock

#Barter campaign Root stock

Rootstock is a wellness brand that focuses on natural health and long life. With the motto ‘Because U Live Long’, it aims to provide products that support a healthy lifestyle. Rootstock stands for purity, strength, and a better tomorrow, encouraging people to take care of their long-term wellbeing.

Campaign Setup

We executed a barter campaign for Rootstock to promote their dates product. Selected lifestyle and wellness influencers created engaging content showcasing the health benefits and everyday use of dates. The campaign helped increase brand visibility and build authentic awareness among the target audience.

Influencer
Selection

We identified lifestyle, food, and wellness influencers whose audience aligns with Rootstock’s target market. The selection was based on engagement rate, content quality, and authenticity, ensuring that the brand message was delivered through trusted voices

Followers

Interests

City

Age

Results

60 Content Pieces

30 Reels & Videos

0 Posts

30 Stories

281.4K Impressions

205K Views

0 Post

76.4K Story

13.1K Engagement

12.1K Likes

987 Comments

0 Share

Conclusion

The campaign was successfully executed with mom influencers, as Rootstock’s Little Star Dates were designed especially for kids. This helped the brand build trust among parents and position the product as a healthy snack choice for children.