Swiss beauty
#Barter campaign Swiss beautySwiss Beauty is one of India’s leading cosmetic brands, offering premium-quality makeup and skincare at affordable prices. Known for its innovation and style, the brand blends Swiss precision with Indian beauty needs — empowering individuals to express their confidence and creativity every day.
Campaign Setup
Influe collaborated with Swiss Beauty for a reel-based barter campaign on Instagram. The objective was to increase brand awareness and credibility among beauty enthusiasts. Selected creators showcased Swiss Beauty products through engaging and authentic reels, helping the brand connect with a wider and more genuine audience.
Influencer
Selection
We carefully shortlisted beauty and lifestyle influencers whose audience matched Swiss Beauty’s target segment. Selection was based on factors like content quality, engagement rate, authenticity, and niche relevance.
Only creators with a genuine interest in makeup and a strong connection with their followers were chosen to ensure authentic promotion and maximum impact
Followers
Interests
City
Age
Results
Conclusion
The Swiss Beauty barter campaign successfully achieved its goals of enhancing brand awareness and credibility. By collaborating with the right set of creators, the brand gained authentic visibility and built stronger trust among beauty enthusiasts on Instagram.